Welcome to Episode 14 of the Inbound Marketing Today Podcast. In this episode we talk discuss 6 benefits of using an editorial calendar.

What you’ll learn in today’s episode:

• Importance of using an editorial calendar for your social media efforts
• 6 benefits of using an editorial calendar
• What the 80/20 rule is
• Things you should consider when using an editorial calendar

Visit us on the web at www.InboundMarketingToday.com! 

Welcome to Episode 13 of the Inbound Marketing Today Podcast. In this episode we will give you 6 tips for creating content in a "boring industry".

What you’ll learn in today’s episode:

• Why there is no such thing as a boring industry
• 6 tips for creating content for your industry
• Examples of different content you can create

Visit us online at www.InboundMarketingToday.com. 

Welcome to Episode 12 of the Inbound Marketing Today Podcast. In this episode we discuss 5 questions that you should ask before hiring an inbound marketing agency. Thanks for listening!

What you’ll learn in today’s episode:

• What staff would you need in place to handle inbound marketing in house
• Why you should evaluate an agency's own blog and social media first
• How much time will be required of you
• How long it may take to start seeting results
• What to expect inbound marketing to cost

Visit us on the web at www.InboundMarketingToday.com. 

Welcome to Episode 11 of the Inbound Marketing Today Podcast. In this episode we discuss 5 e-commerce mistakes that could be costing you sales. We hope you learn a lot and see your sales increase after listening to this episode!

What you’ll learn in today’s episode:

• 5 ecommerce mistakes to avoid
• Why you need to see your commerce site from a customers point of view
• Importance of good photos and complete product descriptions
• What you should be including in your product descriptions
• Importance of a mobile-friendly site
• Why your site needs to be fast-loading

Check us out on the web at www.InboundMarketingToday.com. 

Welcome to Episode 10 of the Inbound Marketing Today Podcast. In today’s episode we discuss Google Adwords, specifically 8 quick tips to help you get the most out of your Google Adwords. 

What you’ll learn in today’s episode:

• What PPC advertising is
• Benefits of a well planned Google Ad Words campaign
• Why you need to use the right keywords in your campaign
• Why you should be analyzing you competitors campaigns
• What broad match and exact word keywords are

Check us out on the web at www.InboundMarketingToday.com. 

Welcome to Episode 9 of the Inbound Marketing Today Podcast. In today's episode we talk with Alessandra Colaci about live streaming. If you haven't jumped into the world of live streaming, you will want to after you listen to this!

What you’ll learn in today’s episode:

• What live streaming is
• Brief history of live streaming
• Benefits of live streaming
• Equipment you can use to make your videos better
• Tips to make your video better
• Different live streaming platforms
• Why your live video should have a call to action
• Tips for using Facebook Live

Visit us on the web at www.InboundMarketingToday.com.

Welcome to Episode 8 of the Inbound Marketing Today Podcast. In this episode we discuss 7 Social Media Mistakes Companies Make and How You Can Avoid Them. We hope you learn a lot!

What you’ll learn in today’s episode:

• 7 social media mistakes you can avoid making
• Why you should treat each social media site differently
• Why you should post frequently
• Why comments and questions should be responded to ASAP
• Why you shouldn't delete negative comments

Check us out on the web at www.InboundMarketingToday.com. 

Welcome to Episode 7 of the Inbound Marketing Today Podcast. In this episode we talk with Neil Tolbert, Director of Marketing Communications for Mack Trucks. We discuss how Mack Trucks, a 115 year old brand is succeeding at digital marketing in 2016.

What you’ll learn in today’s episode:

• What Mack Truck's social media journey was
• What Mack Truck's social media strategy and goals are
• The different platforms and tools that Mack Trucks uses
• Ways to measure and analyze ROI
• Ways to learn more and develop your knowledge and skills when it comes to social media
• How Mack Trucks is using Snap Chat

Check us out on the web at www.InboundMarketingToday.com.

Welcome to episode 6 of the Inbound Marketing Today Podcast! In this episode we discuss 10 ways to grow your email list.

What you’ll learn in today’s episode:

• Why you should always be trying to grow your email list
• 10 ways to grow your email list
• Different types of opt-ins
• Why your business should be hosting webinars

Check us out on the web at www.InboundMarketingToday.com. 

Welcome to episode 5 of the Inbound Marketing Today Podcast. In this episode we will share with you 7 tips for creating a highly effective blog. I hope you learn a lot!

What you’ll learn in today’s episode:

• 7 different steps that you can take to create a highly effective blog
• Why your business should have a blog
• How often you should be blogging
• How your blog can generate leads
• How you can promote your blog

Check us out on the web at www.InboundMarketingToday.com.

Welcome to Episode 4 of the Inbound Marketing  Today Podcast. In this episode we talk with Brandon Uttley, founder and CEO of Go For Launch. We dig deep into the topic of repurposing content.

What you will learn in today’s episode:

• What repurposing content means and why you should be doing it
• The benefits of repurposing content
• How to repurpose your content to make it work harder for you
• Examples of different types of content you can create
• Resources and tools that you can use to help create content

Check us out on the web at www.InboundMarketingToday.com.

Welcome to episode 3 of the Inbound Marketing Today Podcast. In this episode I will discuss the four key elements of a marketing optimized website. Your website is your single most important marketing asset, so it's important that it is done right! After listening to this episode, I hope you take away something that you can implement in your next website redesign.

What you'll learn in today's episode:

•  Four elements that make a website successful
• Why you should hire a professional web designer
• Why you should be blogging
• What lead magnets are and why you should be using them
• Information about Google Analytics and why it's so important

Find us on the web at InboundMarketingToday.com. 

Welcome to Episode 2 of the Inbound Marketing Today podcast! On today's episode I will dive what inbound marketing is and the key methodology that makes it work. Specifically, I will discuss the 4 phases in this methodology and what takes place at each step. I will also talk about how inbound marketing compares to other forms of marketing.

What you will learn in today's episode:

• The history of marketing and how it has shifted
• What inbound marketing is
• How inbound marketing compares to other forms of marketing
• The 4 phases of the inbound marketing methodology
• The 3 steps in the buyers journey
• What a buyer persona is and why you should be using it

Find us on the web at InboundMarketingToday.com. 

Welcome to Inbound Marketing Today, the podcast devoted to helping today’s digital executives use inbound marketing to grow their business! In this episode, I discuss who this podcast is for and what you can expect from future episodes. Find us on the web at InboundMarketingToday.com.