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Inbound Marketing Today with Neil Brown. Get more traffic, leads and sales online.

Discover how to use inbound marketing to drive more traffic to your website, convert traffic into leads, and nurture those leads into delighted customers. Each week in the Inbound Marketing Today podcast, we’ll discuss best practices of marketing your business online. We’ll interview leading industry experts. And we’ll take time to answer our listeners’ questions. If you’re a CEO or Marketing Director looking to take your company to the next level, be sure to subscribe to the Inbound Marketing Today podcast! Also find us on the web at http://inboundmarketingtoday.com.
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Inbound Marketing Today with Neil Brown. Get more traffic, leads and sales online.
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Apr 15, 2016

Welcome to Episode 2 of the Inbound Marketing Today podcast! On today's episode I will dive what inbound marketing is and the key methodology that makes it work. Specifically, I will discuss the 4 phases in this methodology and what takes place at each step. I will also talk about how inbound marketing compares to other forms of marketing.

What you will learn in today's episode:

  • The history of marketing and how it has shifted
  • What inbound marketing is
  • How inbound marketing compares to other forms of marketing
  • The 4 phases of the inbound marketing methodology
  • The 3 steps in the buyers journey
  • What a buyer persona is and why you should be using it

Find us on the web at InboundMarketingToday.com. 

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