Welcome to Episode 7 of the Inbound Marketing Today Podcast. In this episode we talk with Neil Tolbert, Director of Marketing Communications for Mack Trucks. We discuss how Mack Trucks, a 115 year old brand is succeeding at digital marketing in 2016.
What you’ll learn in today’s episode:
- What Mack Truck's social media journey was
- What Mack Truck's social media strategy and goals are
- The different platforms and tools that Mack Trucks uses
- Ways to measure and analyze ROI
- Ways to learn more and develop your knowledge and skills when it comes to social media
- How Mack Trucks is using Snap Chat
Check us out on the web at www.InboundMarketingToday.com.