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Inbound Marketing Today with Neil Brown. Get more traffic, leads and sales online.

Discover how to use inbound marketing to drive more traffic to your website, convert traffic into leads, and nurture those leads into delighted customers. Each week in the Inbound Marketing Today podcast, we’ll discuss best practices of marketing your business online. We’ll interview leading industry experts. And we’ll take time to answer our listeners’ questions. If you’re a CEO or Marketing Director looking to take your company to the next level, be sure to subscribe to the Inbound Marketing Today podcast! Also find us on the web at http://inboundmarketingtoday.com.
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Inbound Marketing Today with Neil Brown. Get more traffic, leads and sales online.
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007: How a 115-Year-Old Global Brand Does Digital Marketing in 2016 with Neil Tolbert of Mack Trucks 0
May 18, 2016

Welcome to Episode 7 of the Inbound Marketing Today Podcast. In this episode we talk with Neil Tolbert, Director of Marketing Communications for Mack Trucks. We discuss how Mack Trucks, a 115 year old brand is succeeding at digital marketing in 2016.

What you’ll learn in today’s episode:

  • What Mack Truck's social media journey was
  • What Mack Truck's social media strategy and goals are
  • The different platforms and tools that Mack Trucks uses
  • Ways to measure and analyze ROI
  • Ways to learn more and develop your knowledge and skills when it comes to social media
  • How Mack Trucks is using Snap Chat

Check us out on the web at www.InboundMarketingToday.com.

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