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Inbound Marketing Today with Neil Brown. Get more traffic, leads and sales online.

Discover how to use inbound marketing to drive more traffic to your website, convert traffic into leads, and nurture those leads into delighted customers. Each week in the Inbound Marketing Today podcast, we’ll discuss best practices of marketing your business online. We’ll interview leading industry experts. And we’ll take time to answer our listeners’ questions. If you’re a CEO or Marketing Director looking to take your company to the next level, be sure to subscribe to the Inbound Marketing Today podcast! Also find us on the web at http://inboundmarketingtoday.com.
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Inbound Marketing Today with Neil Brown. Get more traffic, leads and sales online.
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Mar 22, 2017

Welcome to Episode 51 of the Inbound Marketing Today podcast. On this episode we talk with Chris Dayley about how to improve your website's conversion rate. What you’ll learn in today’s episode:

  • What a split test is and why you should be doing it
  • Questions you should be asking when looking at conversion rates
  • Tips for using landing pages
  • What an evergreen blog post is and when you should use them
  • What heat mapping is and why you should be using it
  • The right questions to be asking
  • Different A/B testing tools you can use

Visit our website at www.InboundMarketingToday.com

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