Welcome to Episode 46 of the Inbound Marketing Today podcast. In this episode we discuss 5 common marketing automation mistakes and how you can fix them.
What you’ll learn in today’s episode:
- Common marketing automation mistakes you may be making and how to fix them
- Marketing automation statistics
- Consequences of making these mistakes
- Importance of an inbound marketing automation strategy
- Why you shouldn't purchase an email list
- Why you need to segment your email list
- Difference between selling and nurturing
- Importance of aligning your sales and marketing teams
Visit our website at www.InboundMarketingToday.com.