Inbound Marketing Today with Neil Brown. Get more traffic, leads and sales online.

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057: How to Create Great Visual Marketing Content by Only Using Your iPhone 0

Jul 6, 2017

Welcome to Episode 57 of the Inbound Marketing Today podcast. We are happy to be back with this great interview with Tabitha Carro.

What you’ll learn in today’s episode:

How Tabitha started her online course for iPhone marketing
What kind of lights you should be using when creating videos using your iPhone
Two main points to consider when taking photos with your iPhone
Different apps to use for photo editing on your iPhone

Visit us online at www.InboundMarketingToday.com

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056: Tips On Growing A Digital Agency with Joe Kashurba 0

May 17, 2017

Welcome to Episode 56 of the Inbound Marketing Today podcast. In this episode we talk with Joe Kashurba about how to grow a digital agency.

What you’ll learn in today’s episode:

The difference between a custom built website and a Wordpress website
Tips for a freelance web designers just starting out
How to target someone that is willing to spend money on a website through ad words
Why it's so important to define who your clients are
Where to find contractors / freelancers

Visit us online at www.InboundMarketingToday.com.

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055: SEO Tips For Small Businesses with Phil Singleton 0

May 10, 2017

Welcome to Episode 55 of the Inbound Marketing Today podcast. In this episode we talk with Phil Singleton, best selling author, about SEO for small business.

What you’ll learn in today’s episode:

What role SEO plays in getting your site ranked
Why inbound marketing doesn't work anymore
Frequency that businesses should be blogging
Why you should be working on your reputation management
The importance of good reviews and how you can manage them

Visit us online at www.InboundMarketingToday.com.

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054: How You Can Double Your ROI From Content Marketing, with Simon Thompson 0

May 3, 2017

Welcome to Episode 54 of the Inbound Marketing Today podcast. In this great episode we talk with Simon Thompson about how you can double your ROI from content marketing. There is tons of great information in this one, so I hope you enjoy!

What you’ll learn in today’s episode:

How often companies should be blogging
What a content upgrade is and how its different than a lead magnet
How many words to aim for in a blog post
How to promote your blog post
How to get influencers to share your content
The frequency that you should be posting on social media

Visit us online at www.InboundMarketingToday.com.

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053: How Lori Taylor Grew Her Pet Nutrition Brand into an 8 Figure Business 0

Apr 4, 2017

Welcome to Episode 53 of the Inbound Marketing Today podcast. Today we talk with Lori Taylor about how she grew her pet nutrition brand into an 8 figure brand.

What you’ll learn in today’s episode:

What Lori's background is and how she got into the business she's in
Why dogs need to eat better food to live longer
Tru Pet's marketing strategy
Importance of responding to Facebook ad comments

Visit us on the web at www.InboundMarketingToday.com.

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052: How to Generate More Leads By Being Interviewed on Podcasts with Heather Havenwood 0

Mar 29, 2017

Welcome to Episode 52 of the Inbound Marketing Today podcast. Today you will learn all about the benefit of being a guest on a podcast. I hope you enjoy it! What you’ll learn in today’s episode:

What H2H is
Importance of showing the person behind the brand
How you can make money by being a guest on podcasts
Why people like to listen to local podcasts
How to ask someone if you could be a guest on their podcast
What sort of gear you need to be on a podcast

Visit our website at www.InboundMarketingToday.com.

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051: Tips to Improve Your Site's Conversion Rate with Chris Dayley 0

Mar 22, 2017

Welcome to Episode 51 of the Inbound Marketing Today podcast. On this episode we talk with Chris Dayley about how to improve your website's conversion rate. What you’ll learn in today’s episode:

What a split test is and why you should be doing it
Questions you should be asking when looking at conversion rates
Tips for using landing pages
What an evergreen blog post is and when you should use them
What heat mapping is and why you should be using it
The right questions to be asking
Different A/B testing tools you can use

Visit our website at www.InboundMarketingToday.com.

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050: How Alex Berman Generated over $50 Million in Leads 0

Mar 16, 2017

Welcome to Episode 50 of the Inbound Marketing Today podcast. On this episode we talk with Alex Berman about different lead generation strategies. What you’ll learn in today’s episode:

The process that Alex Berman uses at his company, Experiment 27
How and where to find leads
Tips for sending automated emails
What a break-up email is and why it works
Different content marketing tactics Experiment 27 uses
Cold calling and cold email strategies

Visit our website at www.InboundMarketingToday.com.

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049: Website Security - The Critical Information That All Businesses Need To Know 0

Mar 8, 2017

Welcome to Episode 49 of the Inbound Marketing Today podcast. Today we will be discussing website security. What you’ll learn in today’s episode:

What phishing is
Why people would want to hack a website
Risks involved when you get your site hacked
What makes your website vulnerable
Different precaution measures you can take to avoid hackers
What you need to do to keep your site secure

Visit our website at www.InboundMarketingToday.com.

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048: Q&A: What Percentage of Revenue Should I Spend on Marketing? 0

Mar 1, 2017

Welcome to Episode 48 of the Inbound Marketing Today podcast. Today we are having a Q&A session. We discuss what percentage of revenue you should be spending on marketing.

What you’ll learn in today’s episode:

What percentage of revenue should be spent on marketing
Different factors that effect the amount you should be spending
Difference in spend in different types of businesses

Visit our website at www.InboundMarketingToday.com.

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047: 5 Content Distribution Tips To Expand Your Reach And Get More Results 0

Feb 22, 2017

Welcome to Episode 47 of the Inbound Marketing Today podcast. Today we discuss 5 content distribution tips to expand your reach and how it can help you get more results.

What you’ll learn in today’s episode:

What a content distribution strategy is
Different examples of content you can create
How to make your content shareable
Examples of ways to make sharing easier
How often you should be sending email to your list
Importance of building relationships
Different platforms for sharing content

Visit us online at www.InboundMarketingToday.com.

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046: 5 Common Marketing Automation Mistakes and How To Fix Them 0

Feb 15, 2017

Welcome to Episode 46 of the Inbound Marketing Today podcast. In this episode we discuss 5 common marketing automation mistakes and how you can fix them.

What you’ll learn in today’s episode:

Common marketing automation mistakes you may be making and how to fix them
Marketing automation statistics
Consequences of making these mistakes
Importance of an inbound marketing automation strategy
Why you shouldn't purchase an email list
Why you need to segment your email list
Difference between selling and nurturing
Importance of aligning your sales and marketing teams

Visit our website at www.InboundMarketingToday.com.

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045: How To Generate Leads From the Most Popular Pages On Your Website 0

Feb 8, 2017

Welcome to Episode 45 of the Inbound Marketing Today podcast. In this episode we discuss how to generate leads from the most popular pages on your website.

What you’ll learn in today’s episode:

Why its important to have strong conversion paths on your pages with the most traffic
How to check which page is your most visited in google analytics
Tips for optimizing your pages for leads
How to use email automation
What a CTA is and why you need one
Importance of the placement of your CTA
Why you should create offers for each page
Why its important to view each page from a mobile device

Visit our website at www.InboundMarketingToday.com.